Prospective coffee shop owner not giving up depite shortfalls

Though Ben Vollmar fell short on his goal to raise money to fund his Flatlands Coffee shop, he is not giving up.

Vollmar raised money through Kickstarter.com to fund his project. He needed to raise $60,000 by Monday to start the store but raised only $17,684.

“It was such a good experience,” Vollmar said. “Even though we didn’t reach our goal, we learned so much about marketing and the community.”

Vollmar plans to relaunch his campaign on Kickstarter, but will change his marketing tactics.

He will increase incentives to donate by giving away coupons and increasing his social media presence, he said.

For more updates on Flatlands Coffee, visit its facebook page at facebook.com/FlatlandsCoffee.