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The Best of the Class: 2008

It has become tradition that with every Super Bowl the most creative and talented commercial video designers come together to create 30 seconds of entertaining product placement. The ads featured during the Super Bowl have become a mainstream phenomenon. Here’s a look at the most creative and enjoyable ads of Super Bowl XLII.

5. “It’s so easy a baby can do it.” At least that’s the message E*Trade is claiming about their stock exchange program. In their second ad of the night featuring a talking baby explaining how he buys stock, we realize the first ad was merely a set-up for the hilarious punchline featuring the “creepy” clown he bought with his shares.

4. To promote their Pepsi Stuff sweepstakes, Pepsi gives meaning to the phrase, “every sip brings you closer to music from artists like Justin Timberlake.” Having the ability to drag Justin Timberlake towards you can be the fantasy of any teenage girl, but seeing him get tossed over buildings and thrown into traffic as a girl sips her way to the bottom of a Pepsi bottle is enjoyable for everyone.

3. Budweiser has done it before, but their newest commercial featuring the big dreaming Clydesdale horse has a heartfelt story and a clever gag. When a friendly dalmatian steps in to help train our hero, laughs begin to roll as the training montage is designed and edited to the tune of the Rocky films.

2. Sure to have garnered the most laughs, this simple ad not only utilized its product, but was cleverly unexpected. When a man attempts to lure a mouse onto a mouse trap with a nacho cheese Dorito chip, a list of outcomes inevitably run through our heads. What we could never have predicted involves a man dressed in a mouse suit crashing through the wall to attack his would-be predator. Its surreal nature was unlike any other featured during the night.

1. Coca-Cola showcases better special effects and cinematography than any summer blockbuster to be released this past year. As a fight ensues between the parade balloons of Underdog and Stewie Griffin of “Family Guy,” we notice item of desire is the balloon of a Coca-Cola bottle. Witnessed in every creative angle possible, the fight has them bouncing off skyscrapers while traveling above the skyline. Meanwhile another player lurks in the shadows. After all those years of having the football ripped out from under him, Charlie Brown emerges and finally grabs the Coke. Looks like Coca-Cola has a new spokesperson.

See all the Ads of Super Bowl XLII at www.myspace.com/superbowlads

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