“Tell the people 40 Water is back,” raps E-40 on his latest effort, “My Ghetto Report Card,” (BME Recordings/Sik Wid It/Reprise 2006). In a career that has spanned 15 years and 12 albums, 40 has established himself as a legend not only in his native Oakland but around the country. Called “The Ambassador of the Bay,” 40 teamed up with legendary producers Lil’ Jon and Rick Rock Thomas to try and bring his patented slang and unforgettable flow to a new generation. “I stays woke. I like to put a new twist to what I do,” said 40 on his Web site. “Every now and then you got to reinvent yourself by getting with these young cats, that way I stay fresh in the game. That’s the secret to my longevity,” he said. “My Ghetto Report Card” introduces the world to yet another regional flavor of hip-hop called “Hyphy” that derives from the streets of the Bay Area. Hyphy takes its energy from the high intensity freestyle dancing that takes place at shows. Dancers compete for the crowd in a style called “going dumb.” 40’s first video for “Tell Me When To Go,” features the award winning Bay Area dance group The Animaniaks displaying the style. “My Ghetto Report Card” also features collaborations with Mike Jones, Al Kapone, Too $hort, Keak Da Sneak, Bun B, Pimp C and Juelz Santana. With club ready beats, catchy lyrics and tight collaborations, “My Ghetto Report Card” is nothing ground breaking but is definitely solid from beginning to end and won’t disappoint.
Categories:
E-40
April 20, 2006
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