Campus radio station Falcon Radio produces themed radio shows, podcasts and playlists monthly. As part of underwriting opportunities, community business partners are co-marketed with the monthly radio programming. The goal of the deliverables is to build awareness of both the radio programming and the community partner. Marketing tactics include student email blast, social media posts, campus TV displays, campus posters, print ad in the weekly campus newspaper and a web banner ad placed on BGFalconMedia.com.
