Introduced in September and eliminated Monday, the Qwikster.com plan for Netflix’s DVD-by-mail service has created quite a reaction.

Along with a summer price hike, Netflix introduced Qwikster as a new way in which customers would get their movies and TV shows. Qwikster would operate the DVD-by-mail service while Netflix would continue to handle the streaming service.

Film Instructor Mark Bernard requires his students to obtain certain films in his class and suggests Netflix as one way of doing this. As a Netflix user, Bernard said splitting the two services would make things more difficult for customers.

“A lot of people were upset, because if they wanted both [DVD-by-mail and streaming] they would have to use two separate websites,” Bernard said. “Today, integration and centrality is the name of the game.”

Needing to use two different websites would mean not being able to see everything you had out [through DVD-by-mail and streaming], Bernard said.

Alex Magee, a junior film production and computer science major who uses Netflix, said this was too big of a change from a customer’s perspective.

“I think Netflix was looking at a future outlook and realized the cost of both DVD-by-mail and streaming is not economical for them,” Magee said. “Since streaming is the future, I think this is the main business they wanted to move into, but moved a little too early.”

According to a press release, Netflix co-founder and CEO Reed Hastings agreed with customer’s thoughts on moving too fast.

“Consumers value the simplicity Netflix has always offered and we respect that,” Hastings said. “There is a difference between moving quickly – which Netflix has done very well for years – and moving too fast, which is what we did in this case.”

Brandon Schneider, a senior film production major, is also a customer of Netflix and realized how difficult this change would have been on customers.

“Netflix has always been trying to improve, making bigger and better changes, but I think they just got over-ambitious with this,” Schneider said. “I think they realized they took a step in the wrong direction.”

Since Qwikster will no longer be implemented, customers will continue to use Netflix.com as a central place to keep track of both services, according to the press release.

It also stated that Netflix informed its U.S. members in personal emails and through a post on the Netflix Blog, Monday.

In these personal emails, the Netflix team addressed the customers’ negative reactions and said Qwikster was no longer the plan for the DVD-by-mail service.

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,” the Netflix Team said. “This means no change: one website, one account, one password … in other words, no Qwikster.”